Can you put your hand on your heart and say that you feel confident making decisions and forward plans based on the information you can get your hands on?
Those stock figures for your e-commerce division and that gross-margin for your highest volume product - do you feel confident and empowered by this data?
Does everybody refer to one consistent and trustworthy source of data, or are there multiple answers to those questions depending on which department or which person you speak to?
Getting to a single version of “the truth’, that one data source that everyone agrees is the real, gold-standard is the holy grail.